If your agency has spent any time evaluating creative collaboration platforms, you've likely come across both Air and adnova Creative Hub. They sit in adjacent corners of the same problem space - helping creative teams store assets, share work, collect feedback, and ship approved files faster.

This blog compares the two tools on the features that matter for day-to-day creative review work.

What is Adnova Creative Hub?

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Adnova Creative Hub is the asset management and review product within the broader adnova platform - a creative operations stack used by over 5,000 brands and agencies. The Creative Hub is purpose-built for creative teams who need to store assets, run feedback rounds with clients, manage versions, and deliver approved work, without paying enterprise prices for those capabilities.

Creative Hub sits alongside other adnova products (ad inspiration library, competitor tracking, creative analytics, bulk ad launcher, and Canva/Figma templates), but it can be purchased standalone if all you need is the review-and-approval layer.

What is Air?

Air is a well-funded creative operations platform founded in 2017. It positions itself as a modern alternative to traditional Digital Asset Management (DAM) tools, with a visual board-based interface, AI-powered search and tagging, and a feature called Canvas for AI-assisted image and video editing. Air has raised significant venture funding and counts large brands among its customers.

Air is a serious product with serious capabilities, particularly around AI features and integrations. The question this blog answers is whether you, as a mid-size agency, need all of that to run a clean review-and-approval workflow.

Core features

For the day-to-day work of getting creative reviewed, marked up, and approved, both tools cover the fundamentals, and both platforms support:

• Version stacking - keep iterations of the same asset grouped together
• Visual annotations and comments - pin feedback directly on images or videos
• Timestamped video commenting - feedback at specific moments in the video
• Approval and feedback resolution - track what's been addressed
• Tagging and organization - find assets by metadata
• File collection links - collect uploads from external collaborators without an account
• Share links with password protection and expiry dates - secure external sharing

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If your team's primary need is a clean review and approval loop, both tools handle that core workflow.

Custom fields

Both adnova Creative Hub and Air support custom fields for organizing creative work. You can add fields for project status, due dates, campaign tags, client names, or any other metadata your workflow needs. Both let you filter and sort by these fields to keep large libraries navigable.

For an agency managing creative for multiple clients, this is table stakes and both tools clear that bar.

Support

adnova provides support through live chat, email, and dedicated channels for customers, with the same support priority across plans. Migration assistance is offered to teams moving over from other platforms. Then support is completely human and 24/7. 

Air does not publish its support channel details on its public pages. If support response times and access matter to your evaluation, we would recommend asking the vendors directly during your sales conversation what their SLA looks like for the plan you are considering.

Pricing: the real difference

This is where the two products diverge sharply, and it is the single biggest reason agencies choose adnova over Air.

adnova Creative Hub: $39/month for 100 GB of storage, with visual annotations, asset versioning, and unlimited feedback. The price is published openly on the adnova website.

Air: Air uses a credit-based system across Free, Starter, Business, and Enterprise tiers. Their paid plan for the teams starts at 900 dollars per month.

For mid-size agencies running on predictable budgets - especially those serving multiple clients where Creative Hub costs may be passed through or absorbed across accounts - knowing the line item upfront matters.

Why agencies are choosing Adnova Creative Hub

If your agency needs a fully functional review and approval platform - version control, annotations, feedback management, custom fields, secure sharing - at a transparent, affordable price, adnova Creative Hub covers that workflow at $39/month.

The math for mid-size agencies tends to be straightforward. They require a tool where a creative director can drop a file, a client can mark it up, the team can iterate, and the final asset gets approved and delivered. That is exactly what Creative Hub is built to do.

For a 50-person agency, the annual difference between a $39/month tool and an enterprise-tier creative ops platform can run into thousands of dollars per month - budget that goes further on talent, ad spend, or new business development.

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Try Adnova Creative Hub

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You can start a free trial of adnova Creative Hub today - no credit card required. If you have specific questions about whether Creative Hub fits your workflow, or want help thinking through a migration from another tool, book a call with our team and we will walk you through it.

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